We teamed up with eBay to create the TOMS Change Machine, their first digital retail shopping experience located at the Westfield Mall in San Francisco, CA. The TOMS Change Machine only offers products that create positive change in the world, including TOMS Shoes, Eyewear and items from TOMS Marketplace. When a user selects a product for purchase, an interactive infographic demonstrates the positive impact that purchase will make.
From the 3 stores featured in the space, the TOMS Change Machine had the highest engagement numbers by far: 1/3 of all traffic that passed by stopped to view for at least 6 seconds, while over 50% of those people touched the screen to interact with the "machine" itself.
Instead of your typical mall window display, we teamed up with eBay to create an interactive window-shopping experience that allowed people to actively browse and buy things right there on the screen. It even included an infographic that showed the positive impact your TOMS’ purchases would have on the world.
During the activation, 1/3 of all traffic that passed by stopped to view for at least 6 seconds, while over 50% of those people touched the screen to interact with the "machine" itself.
