With so many men behaving badly in the world, we wanted to do something to encourage good behavior. And frankly, we wanted to let misbehaving men know that our shoes are not for them. So, we launched #NotForThisGuy.
There are many guys out in the world that lack gentlemen qualities. They do things that aren’t so cool, like parking their car in two parking spots or not getting up from their seat on a bus for a pregnant woman. We wanted to highlight these guys through a photo social campaign using the hashtag #notforthisguy. By creating the #notforthisguy campaign, we would showcase that TOMS shoes are for guys who don’t act like d-bags and are made for decent guys who are kind and have manners.
With so many men behaving badly in the world, we wanted to do something to encourage good behavior. And frankly, we wanted to let misbehaving men know that our shoes are not for them. So, we launched #NotForThisGuy.
