Every season, we integrate our fashion products with giving in a sophisticated manner, being extremely careful not to be exploitative. But in Summer 2013, we wanted to do something different: we wanted to have fun. Our showcase piece: an interactive catalog with a ton of personality, which included a feel-good reinterpretation of our giving and invited consumers to carpe summer.
A unique filter system, built in social media features, playful animations, integrated shopping and discoverable giving content all played a role in making this catalog a success: It was shared on social media twice as much as the previous catalog. In addition, the much lower exit rate meant that users were inclined stay longer to shop and learn more about how TOMS giving makes a positive impact.
Most retail catalogues are static and boring. So, we created the first fully interactive catalogue - including a unique filter system, built in social media features, playful animations, integrated shopping and discoverable giving content. The catalog was shared on social media twice as much as the previous catalog and a much lower exit rate also meant that users were inclined stay longer to shop and learn more about how TOMS giving makes a positive impact.
