Dollar Shave Club: World’s First Chin-fluencer
In the first year of NIL deals in the NCAA, Dollar Shave Club decided to sponsor not a player, but his smooth chin - creating the World’s first ever “Chin-fluencer”. Drew Timme’s Chin, aka “Chinny-Me” became the highlight of the brand’s March Madness Campaign, taking over Dollar Shave Club’s Instagram and Twitter accounts.
(Super secret hack: Hit refresh to load all the social posts.) (I know, I know.) (Internet stuff, amirite?)
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Drew being on the #1 seed Gonzaga, all eyes were on the team, and all those eyes were also on Twitter. We handed over our account to Chinny-Me to live tweet during games through video responses and gifs made in real-time.
Gonzaga didn’t make it as far as we’d hope, but in the end the campaign was (mostly) well received. The ultimate Chin-derella story.